DU Telecom: The Leading Telecommunications Provider in UAE

Moh. Fajar

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DU Telecom The Leading Telecommunications Provider in UAE

Are you seeking top-notch telecommunications services in the United Arab Emirates? Look no further than DU UAE, the leading telecommunications company that has been revolutionizing the way people connect, communicate, and stay in touch.

With a commitment to innovation, reliability, and customer satisfaction, DU Telecom has emerged as a pioneer in the dynamic world of telecom. Let’s delve into the remarkable offerings and achievements of this exceptional company that has transformed the landscape of communication in the UAE.

DU UAE Telecommunications Company

DU UAE Telecommunications Company
DU UAE Telecommunications Company

DU Telecom, also known as Emirates Integrated Telecommunications Company (EITC DU), is a prominent telecommunications company based in the United Arab Emirates.

As a leading telecom operator in the UAE, EITC DU aims to connect people, businesses, and government entities through reliable and innovative communication solutions.

With a vision to empower digital transformation and foster economic growth, EITC DU continues to expand its network infrastructure, ensuring widespread coverage and cutting-edge connectivity.

The History of DU Telecom

The history of DU Telecom traces back to the early 2000s when the United Arab Emirates (UAE) government decided to open up the country’s telecommunications sector to competition.

Before DU Dubai establishment, Etisalat, the UAE’s incumbent telecommunications operator, held a monopoly in the industry. The government’s vision was to promote competition and drive innovation in the telecommunications market, which led to the founding of DU Emirates.

Here’s a detailed and coherent account of the founding of DU Telecom:

  1. Telecommunications Market in the UAE: Until the early 2000s, the UAE’s telecommunications market was dominated solely by Etisalat (Emirates Telecommunications Corporation). Etisalat had been providing telecommunication services in the UAE since its formation in 1976 and had grown to become a regional leader in the industry.
  2. Market Liberalization and Telecommunications Law: In 2003, the UAE government issued a new Telecommunications Law to encourage competition and enhance the telecommunications sector’s growth. The law aimed to liberalize the market and attract private investments to promote innovation and improve services for consumers.
  3. Announcement of Second Operator License: As part of the market liberalization efforts, the Telecommunications Regulatory Authority (TRA) of the UAE announced that it would issue a second operator license to introduce competition in the market. This move was seen as a strategic step towards improving the country’s telecommunications infrastructure and services.
  4. Preparations and Bidding Process: Following the announcement, interested companies were invited to bid for the second operator license. Several international telecommunications companies expressed interest in the opportunity to enter the lucrative UAE market.
  5. Emirates Integrated Telecommunications Company (EITC) Formation: In 2005, the Emirates Integrated Telecommunications Company (EITC) was formed as a result of successful bidding for the second operator license. EITC was later rebranded as “DU” in February 2006, ahead of its commercial launch.
  6. DU Emirates Commercial Launch: DU Telecom Dubai was officially launched on February 11, 2007, becoming the second telecommunications operator in the UAE. Its launch marked the beginning of competition in the country’s telecommunications sector, ending Etisalat’s monopoly.
  7. Services and Infrastructure Expansion: After its launch, DU Telecom Dubai started rolling out its services, including mobile, fixed-line, internet, and television offerings. The company invested significantly in building its network infrastructure, including mobile towers, fiber optic cables, and data centers, to provide a competitive and reliable service.
  8. Competition and Customer Benefits: With the entry of DU Telecom into the market, competition intensified between DU Emirates and Etisalat. This led to improved service quality, innovative service offerings, and competitive pricing, ultimately benefiting consumers and businesses in the UAE.
  9. Network Expansion and Technological Advancements: Over the years, DU Telecom continued to expand its network coverage and upgrade its infrastructure to keep up with technological advancements. It introduced 3G, 4G, and eventually 5G services to meet the growing demand for faster data speeds and enhanced connectivity.
  10. Corporate and Social Responsibility: As a responsible corporate entity, DU Telecom has also been involved in various community initiatives and social responsibility programs, contributing to the overall development and well-being of the UAE society.

Today, DU Emirates remains one of the major telecommunications operators in the UAE, competing alongside Etisalat to provide a wide range of services to millions of customers across the country.

Its journey from being the second operator to becoming an established and competitive player in the market has played a significant role in shaping the UAE’s telecommunications landscape.

As of 2021, DU Telecom has 6.7 million (39%) of UAE mobile subscribers and 236,000 fixed line subscribers. The DU company supports the Emiratisation policy of the government of UAE by creating jobs, offering learning opportunities, and encouraging growth and development for UAE Nationals.

As of 2021, DU Telecom total workforce comprises 585 or 37.8% Emiratis with women constituting 52%. In leadership positions, Emiratis occupy 45% with women occupying 17% departmental leadership positions.

DU Logo and Brand Identity

The DU Telecom logo represents the company’s values, vision, and cultural connection to the Emirates. The logo features a blend of modern elements with traditional motifs, symbolizing DU company’s commitment to combining state-of-the-art technologies with the rich heritage of the UAE.

Here are DU logo:

DU Logo and Brand Identity
DU Logo and Brand Identity

This distinctive design reflects DU’s brand promise of providing seamless connectivity while respecting the cultural values of the nation.

DU’s brand identity extends beyond its logo, encompassing its visual aesthetics, communication style, and customer engagement approach.

The company consistently strives to maintain a strong and recognizable brand presence, reinforcing its commitment to delivering exceptional telecommunications services that cater to the diverse needs of its customers.

DU Ownership

DU Ownership
DU Ownership

DU Telecom, or Emirates Integrated Telecommunications Company (EITC), is a publicly traded company in the United Arab Emirates. Here are some key points about DU ownership:

  • DU ownership Structure: As of 2021, the ownership structure of DU UAE is as follows:
    • 50.12% owned by Emirates Investment Authority
    • 19.70% owned by Emirates Communications and Technologies Company LLC
    • 10.06% owned by Mamoura Diversified Global Holding (formerly Mubadala Development Company)
    • The remaining shares are publicly traded
  • Foreign Ownership Limit: In February 2021, DU’s parent company, Emirates Integrated Telecommunications Company (EITC), raised its foreign ownership limit to 49%.

DU CEO and Leadership Team

DU CEO and Leadership Team
DU CEO and Leadership Team

At the helm of DU UAE is its visionary CEO, a prominent figure in the telecommunications industry with a wealth of experience and expertise.

The DU CEO, along with the leadership team, plays a crucial role in shaping DU Telecom strategic direction, fostering innovation, and ensuring the company remains at the forefront of the telecom market.

The leadership team comprises seasoned professionals with diverse backgrounds in telecommunications, technology, finance, and other relevant fields.

This diverse expertise enables DU UAE to make informed decisions, tackle challenges, and identify opportunities for growth and expansion.

DU CEO and the leadership team are committed to upholding DU Telecom core values, driving the company’s mission of connecting the Emirates through reliable and cutting-edge communication solutions.

Their collective efforts have positioned DU Company as a respected and forward-thinking telecom provider in the UAE.

DU Dubai Headquarters

DU Telecom, or Emirates Integrated Telecommunications Company (EITC DU), has its headquarters in Dubai, United Arab Emirates. Here are some key points about DU Telecom Dubai headquarters:

  • Location: DU Company headquarters is located in Dubai Hills Business Park, as well as Al Salam Tower in Dubai Media City.
  • Building: DU Company headquarters in Dubai Hills Business Park is a seven-storey standalone building that spans across 140,000 square feet.
  • Contact Information: DU’s phone number is +971 (0) 4 360 0000

DU Telecom Services

A. DU Plans and Packages

DU Telecom offers a wide array of telecom plans catering to various customer needs, from individuals to businesses. These DU plans include:

  1. DU Mobile Plans: Providing customers with flexible mobile packages, DU offers a range of prepaid and postpaid plans, tailored to suit diverse communication requirements. From unlimited calling to high-speed data, DU Plans for Mobile ensure that customers stay connected, both locally and internationally.
  2. DU Home Internet Plans: Keeping households connected, DU plan home internet packages offer high-speed internet, ensuring seamless browsing, streaming, and gaming experiences. With customizable DU plans, customers can choose the speed and data that best fit their needs.
  3. DU Corporate Plans: For businesses, DU UAE provides comprehensive DU corporate plan that empower enterprises with advanced connectivity solutions. From data-driven packages to collaboration tools, DU Dubai caters to the diverse communication needs of businesses across the UAE.

B. DU Telecommunications Solutions

  1. Broadband Services: DU company broadband services are dedicated to providing high-speed internet connectivity to homes and businesses. The broadband offerings encompass a wide range of technologies, including fiber-optic and DSL connections, delivering fast and reliable internet access. With these broadband solutions, customers can enjoy seamless browsing, video streaming, online gaming, and other data-intensive activities.
  2. Digital TV Offerings: DU Telecom presents a diverse array of digital TV offerings, giving customers access to a wide range of local and international channels. The digital TV packages offer various entertainment options, including news, sports, movies, TV shows, and more. Moreover, DU company provides on-demand content and interactive features to enhance the viewing experience for its customers.
  3. Enterprise Solutions: DU company enterprise solutions are tailored to meet the communication and technology needs of businesses and organizations. These solutions encompass a wide range of services, such as cloud computing, managed services, unified communications, and collaboration tools. By providing reliable and secure enterprise solutions, DU Telecom empowers businesses to enhance productivity, streamline operations, and foster collaboration among employees.

DU Network Infrastructure

Here are some key aspects of DU network infrastructure:

  1. Mobile Network: DU company operates a mobile network that provides cellular connectivity to its mobile subscribers. This network is built on a combination of technologies, including 3G, 4G, and 5G. The infrastructure includes cell towers, base stations, antennas, and other equipment that allow mobile devices to connect to the network and access voice and data services.
  2. Fixed-Line Network: DU company operator fixed-line network supports landline telephone services and broadband internet connections for residential and business customers. The fixed-line infrastructure involves a vast network of cables, switches, and routers that transmit voice and data signals over wired connections.
  3. Internet Backbone: DU Telecom infrastructure also includes an internet backbone, which is a high-capacity network that connects DU’s data centers and provides access to the global internet. This backbone enables DU to offer high-speed internet services to its customers.
  4. Data Centers: DU UAE operates data centers that store and process the data required to deliver various services. These data centers host servers and other equipment that handle tasks such as call routing, data storage, and content delivery for television services.
  5. Fiber Optic Network: DU Telecom operator has been investing in fiber optic infrastructure to enhance the speed and reliability of its services. Fiber optic cables are used to transmit data at high speeds over long distances, making it an essential component of modern telecommunications networks.
  6. Backhaul Network: The backhaul network is the part of DU’s infrastructure that connects cell towers and fixed-line access points to the core network. It ensures that data and voice traffic from remote locations can reach DU’s central systems for processing and distribution.
  7. Network Management: DU Telecom operator employs sophisticated network management systems to monitor and maintain its infrastructure. These systems help identify and resolve network issues quickly, ensuring minimal disruptions to services.
  8. Security Measures: DU network infrastructure incorporates security measures to protect against cyber threats and ensure the privacy of its customers’ data.
  9. Capacity Planning: As the demand for data and services increases, DU network continuously engages in capacity planning to upgrade its infrastructure and accommodate the growing needs of its customer base.
  10. Cloud and On-Premise Integration: DU network offers a multi-tenant platform with integration capabilities that can be based on the cloud or on-premise. It also has a plug-in suite for AI machine learning, enabling business automation.
  11. IoT Management Platform: DU network has a device and application IoT management platform that allows users to connect and control devices remotely, monitor conditions, and generate real-time analytics. Here is the video of DU Smart Home using Internet of Things (IoT) from DU channel:

DU Telecom Impact on the Emirates

DU Telecom has made a significant impact on the United Arab Emirates in various ways, playing a pivotal role in shaping the nation’s telecommunications landscape and contributing to its overall social and economic development.

Enhancing Connectivity and Communication

One of the most evident impacts of DU UAE is its contribution to enhancing connectivity and communication within the Emirates.

As a leading telecommunications company, DU company has established a vast network infrastructure that covers urban centers, rural areas, and remote regions across the country.

This extensive coverage ensures that individuals, businesses, and government entities can stay connected and communicate seamlessly.

Through its reliable and efficient telecommunications services, DU company has facilitated efficient communication channels for individuals, enabling them to connect with their loved ones, access information, and conduct daily activities.

For businesses, DU company services have played a critical role in enabling efficient operations, smooth collaboration, and streamlined processes.

Furthermore, the government has leveraged DU network to enhance communication among its various agencies, enabling effective governance and service delivery to citizens.

DU UAE Role in Digital Transformation

DU UAE Role in Digital Transformation
DU UAE Role in Digital Transformation

As the UAE embraces digital transformation, DU UAE has been a key enabler of this process. The company’s focus on innovation and the introduction of advanced technologies, including 5G services, has positioned the nation at the forefront of digital readiness.

DU company efforts in deploying 5G technology have paved the way for groundbreaking applications in various industries, such as healthcare, education, transportation, and smart city initiatives.

These applications leverage the high data speeds and low latency of 5G to revolutionize services and experiences, driving efficiency, convenience, and progress.

In addition, DU Telecom broadband services have played a crucial role in enabling the digitalization of businesses and government services.

With fast and reliable internet access, organizations can adopt cloud-based solutions, implement digital workflows, and optimize their operations for enhanced productivity and customer service.

Here is the DU chat support video, available 24/7:

DU Telecom Contributions to the UAE Economy

DU Telecom Contributions to the UAE Economy
DU Telecom Contributions to the UAE Economy

As a major player in the UAE’s telecommunications sector, DU’s operations have had a positive impact on the nation’s economy.

The company’s investments in network infrastructure, technology upgrades, and service enhancements have created employment opportunities and driven economic growth.

DU’s network expansion projects have generated jobs in various sectors, from telecommunications engineers to customer service representatives.

Moreover, the company’s focus on digital innovation has attracted investments and fostered an ecosystem of startups and technology-driven businesses in the UAE.

The UAE government’s push toward a digital economy has been supported by DU’s telecommunications solutions for businesses.

As enterprises adopt digital practices, they contribute to increased efficiency, competitiveness, and economic diversification, bolstering the nation’s overall economic growth.

Community & Social Responsibility

DU’s Initiatives for Social Development

DU UAE places great emphasis on community engagement and corporate social responsibility (CSR), actively working to make a positive impact on society.

The company’s initiatives for social development are focused on addressing the needs of various segments of the community and promoting social welfare.

  1. Education Initiatives: DU Telecom supports educational initiatives that aim to improve access to quality education and enhance learning opportunities for students. The company collaborates with educational institutions, NGOs, and government entities to provide scholarships, educational resources, and technology solutions that empower students and educators alike.
  2. Youth Empowerment Programs: DU Telecom recognizes the importance of empowering the youth, who represent the future of the nation. To support young talents, the company organizes workshops, mentorship programs, and skill-building initiatives that foster personal and professional development among the youth.
  3. Healthcare Support: DU Telecom actively contributes to healthcare initiatives that address critical health issues and promote better healthcare access for communities. Through partnerships with healthcare organizations, DU Telecom supports medical camps, awareness campaigns, and initiatives that focus on public health and well-being.
  4. Empowering People with Determination: DU UAE is committed to ensuring an inclusive society that caters to the needs of people with determination. The company supports initiatives and projects that enhance accessibility and create opportunities for people with disabilities, promoting their integration and participation in various aspects of life.
  5. Disaster Relief Efforts: In times of crises or natural disasters, DU UAE mobilizes its resources to provide relief and support to affected communities. The company engages in humanitarian efforts, delivering essential supplies, and contributing to recovery and rebuilding initiatives.

DU’s Environmental Sustainability Efforts

DU UAE recognizes its responsibility to protect the environment and is committed to adopting sustainable practices that reduce its ecological footprint.

  1. Energy Efficiency: DU UAE focuses on optimizing its energy consumption by investing in energy-efficient technologies and infrastructure. The company’s efforts include upgrading network equipment, data centers, and office facilities to reduce energy consumption and greenhouse gas emissions.
  2. Renewable Energy Initiatives: DU UAE actively explores opportunities to harness renewable energy sources to power its operations. By investing in renewable energy projects and exploring solar and wind energy options, DU UAE aims to contribute to the UAE’s renewable energy goals and reduce its reliance on non-renewable resources.
  3. E-Waste Management: As a responsible corporate citizen, DU UAE emphasizes proper e-waste management. The company ensures the responsible disposal of electronic waste generated through its operations, promoting recycling and reducing the environmental impact of electronic waste.
  4. Paperless Initiatives: DU Telecom aims to minimize paper usage by promoting digital communication and adopting paperless practices within the organization. This contributes to the conservation of trees and reduces the environmental impact associated with paper production.
  5. Environmental Awareness and Education: DU Telecom engages in environmental awareness campaigns to educate employees, customers, and the wider community about the importance of environmental conservation. These initiatives aim to promote responsible behavior and encourage sustainable practices among stakeholders.

By engaging in these community-oriented and environmentally sustainable initiatives, DU Telecom demonstrates its commitment to being a responsible corporate entity.

The company’s focus on community engagement and CSR not only benefits the society and environment but also reinforces DU’s position as a socially conscious and ethical telecommunications provider in the UAE.


With an unwavering focus on cutting-edge technology, customer-centricity, and corporate responsibility, DU has firmly established itself as a driving force behind the nation’s digital transformation.

Whether it’s seamless mobile connectivity, lightning-fast internet, high-quality television services, or tailored corporate solutions, DU Telecom continues to set new benchmarks in the realm of telecom services. As the UAE progresses towards a connected future, DU will undoubtedly remain at the forefront, empowering individuals and businesses with unparalleled communication solutions.

Embrace the DU experience and witness the power of seamless communication unfold before your eyes. Stay connected, stay ahead with DU UAE Telecommunications Company.


  1. What sets DU Telecom apart from other telecom operators in the UAE? DU Telecom differentiates itself through its strong focus on innovation, evident in its introduction of 5G services and ongoing efforts to expand network infrastructure. Additionally, the company’s commitment to social responsibility and environmental sustainability sets it apart, showcasing its dedication to making a positive impact on society.
  2. What are some of the notable achievements of DU UAE since its establishment in 2006? Since its establishment, DU UAE has achieved numerous milestones, including significant network expansions, the introduction of pioneering technologies, and being recognized as a key contributor to the UAE’s economic growth and development.
  3. How does DU UAE prioritize data security and privacy for its customers? DU UAE places a high priority on data security and customer privacy. The company employs robust security measures and adheres to stringent data protection standards to ensure that customer information remains safe and secure.
  4. What role does DU Telecom play in supporting digital innovation and entrepreneurship in the UAE? DU Telecom actively supports digital innovation and entrepreneurship by offering tailored solutions for businesses and startups. Its enterprise services, such as cloud computing and collaboration tools, empower entrepreneurs to build and scale their ventures in a digitally-connected environment.
Moh. Fajar

I currently residing in Dubai, UAE and work for a multinational company in the technology industry. In my free time, I enjoys exploring the UAE's and becomes a writer in uaexpat.com

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