What Is Amazon.ae? Is It Same With Souq?

Moh. Fajar

What Is Amazon.ae? Is It Same With Souq?

What Is Amazon.ae? Amazon.ae is a prominent online marketplace that has gained significant importance in the UAE market. As a collaboration between Souq and Amazon, it offers an extensive range of products and services to customers residing in the United Arab Emirates.

This article aims to provide a comprehensive understanding of what Amazon.ae is, its significance in the UAE market, the range of products it offers, the shopping experience it provides, and the profitability it offers for sellers.

What Is Amazon.ae?

What Is Amazon.ae?
What Is Amazon.ae?

Amazon.ae emerged as a result of the collaboration between Souq and Amazon, bringing together the international proficiency of Amazon and the native experience of Souq in the UAE market.

The transition from Souq.com to Amazon.ae marked a significant milestone in the region’s e-commerce landscape. This collaboration aims to provide customers in the UAE with a wide range of options and a seamless shopping experience.

Transition from Souq.com to Amazon.ae

Amazon.ae officially replaced Souq.com in the UAE, allowing customers who previously shopped on Souq to continue their online shopping journey on the Amazon.ae platform.

This transition brought about several improvements, including an expanded product catalog and enhanced services.

By leveraging Amazon’s global expertise and Souq’s local know-how, Amazon.ae combines the best of both worlds to provide an exceptional online shopping experience.

Range of Products

Amazon.ae boasts an impressive range of over 30 million products, comprising items from both local and international businesses. This vast selection ensures that customers have access to a diverse array of products, catering to various needs and preferences.

Amazon.ae offer fresh products
Amazon.ae offer fresh products

Moreover, Amazon.ae incorporates Souq’s existing product offerings and includes an extensive inventory of five million items sourced from Amazon US.

Whether customers are looking for electronics, apparel, household goods, or other categories, Amazon.ae strives to provide an unparalleled selection.

Read: Baqer Mohebi Supermarket Satwa

Shopping Experience on Amazon.ae

Amazon.ae offers a seamless and user-friendly platform for customers to browse, discover, and purchase products conveniently. The shopping experience on Amazon.ae is designed to ensure customer satisfaction and cater to their diverse needs.

A. Platform Access

Customers can access Amazon.ae through multiple channels, such as the Amazon App and the website. The Amazon App provides a mobile-friendly interface, enabling users to shop on the go with ease.

The website offers a rich browsing experience, allowing customers to explore different categories, search for specific products, and make informed purchasing decisions.

B. Convenience and Services

Amazon.ae focuses on delivering convenience and reliable services to enhance the customer experience.

  1. Fast and Reliable Delivery: Amazon.ae prioritizes prompt delivery, ensuring that customers receive their orders in a timely manner. The platform’s reliable logistics network enables efficient order fulfillment and shipping, contributing to customer satisfaction.
  2. Competitive Prices and Guarantee to Souq Prices: Amazon.ae aims to offer competitive prices, ensuring that customers receive value for their money. It provides a guarantee of Souq prices, assuring customers that they can enjoy competitive pricing while shopping on Amazon.ae.
  3. Trusted Product Reviews and Personalized Recommendations: Amazon.ae incorporates a robust review system that allows customers to make informed purchase decisions based on feedback from other buyers. Additionally, the platform leverages customer data and algorithms to provide personalized product recommendations, enhancing the shopping experience and helping customers discover relevant items.
  4. Payment Options: Amazon.ae offers a variety of payment options, including local and international credit cards, as well as cash on delivery (COD). This flexibility caters to the diverse preferences and needs of customers, ensuring a seamless checkout process.
  5. Introduction of Arabic Language Support: Recognizing the importance of language accessibility, Amazon.ae has introduced Arabic language support on both the mobile app and the website. This allows customers who prefer shopping in Arabic to navigate the platform more comfortably.

Read: Bainal Jesrain Co-operative Society Supermarket Abu Dhabi

Selling on Amazon.ae

In addition to being a popular shopping destination for customers, Amazon.ae provides opportunities for sellers to expand their businesses and tap into the UAE market.

Profitability for Sellers

Selling on Amazon.ae can be highly profitable for businesses, thanks to the platform’s extensive customer base in the UAE. With millions of potential customers, sellers have the opportunity to reach a wide audience and increase their sales.

Amazon.ae’s established reputation and popularity make it an attractive marketplace for sellers seeking growth and increased visibility.

Seller Programs and Benefits

Amazon.ae offers various seller programs and benefits to support businesses and optimize their selling experience.

  1. Amazon Prime Membership: Sellers can leverage the Amazon Prime membership program to offer additional benefits to customers, such as free and fast shipping on eligible products. Being part of the Prime program enhances product visibility and can lead to increased sales.
  2. Enhanced Delivery Options and Services: Through Amazon’s fulfillment services, sellers can choose Fulfillment by Amazon (FBA), where Amazon handles storage, packaging, and shipping on their behalf. This streamlines the fulfillment process, ensuring efficient order processing and delivery.
  3. International Delivery Opportunities: Selling on Amazon.ae opens doors to international markets, allowing sellers to expand their customer reach beyond the UAE. The platform facilitates international delivery, enabling sellers to serve customers worldwide.

Read: Al Khail Gate Community Centre


In conclusion, Amazon.ae is a leading online marketplace that combines the expertise of Souq and Amazon to provide a seamless shopping experience for customers in the UAE.

With its extensive range of products, user-friendly platform, convenient services, and attractive selling opportunities, Amazon.ae has established itself as a go-to destination for online shopping.

Whether customers are searching for everyday essentials, electronics, fashion items, or more, Amazon.ae aims to meet their needs and exceed their expectations.


Can customers shop on Amazon.ae using the Amazon App?

Yes, customers can conveniently shop on Amazon.ae using the Amazon App.

Does Amazon.ae offer cash on delivery (COD) as a payment option?

Yes, Amazon.ae provides the option of cash on delivery (COD) along with other payment methods like credit cards.

How does Amazon.ae guarantee competitive prices?

Amazon.ae offers a guarantee to Souq prices, assuring customers that they can enjoy competitive pricing while shopping on the platform.

Can sellers benefit from international delivery opportunities on Amazon.ae?

Yes, selling on Amazon.ae provides sellers with the opportunity to expand their customer reach internationally through Amazon’s international delivery services.

What are the benefits of joining the Amazon Prime membership program as a seller?

Sellers can offer additional benefits to customers, such as free and fast shipping, by participating in the Amazon Prime membership program. This can lead to increased sales and enhanced product visibility.

Moh. Fajar

I currently residing in Dubai, UAE and work for a multinational company in the technology industry. In my free time, I enjoys exploring the UAE's and becomes a writer in uaexpat.com

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